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Franchising Uniqueness

As I am in conversations with leaders across various disciplines, there is a consistent conversation and temptation. Each longs to be successful, to rise to the top of the pile. Entrepreneurs, community organizations, and churches want to do well. So we look for those who we have deemed successful. The Fortune 500 of our industry, and we emulate them. We try to walk the way they walk, and talk the way they talk, market the way they market, and organize like they do. And in the process we lose ourselves.

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How Do You Know When Your Business Model is Finally Ripe to Franchise?

In retirement, I do a little bit of micro-consulting to help startup businesses. One of my areas of expertise happens to be franchising, because before retirement I had franchised the company that I founded. One question I get quite a bit from small business owners that have a great business model, and lots of customers is; “should I franchise my business, how do I know when I’m ready?” Well, there are a lot of things that you must have in order to make a successful franchising company.

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